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  • 123 Audio Lane, Sound City, SC 90210
  • +1 (555) 123-4567
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  • Mon - Fri: 10am - 7pm Sat - Sun: 11am - 5pm

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Press Room.

Latest news, announcements, and stories from our world.

ATC Launches EL50 Anniversary — A Limited Edition Evolution of a Legendary Loudspeaker

ATC Launches EL50 Anniversary — A Limited Edition Evolution of a Legendary Loudspeaker
February 16, 2026

ATC's EL50 Anniversary evolves the legendary ATC 50 lineage with a new 3-channel Amp-Pack (200W/100W/50W), discrete active crossovers, individual toroidal transformers per channel, and fully in-house drive units. Hand-selected walnut veneers, napa leather panels, and an elliptical curved cabinet complete a speaker built for both sonic and aesthetic excellence. Limited to 50 pairs.

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ATC Unveils High-Output SCS140iW Pro 2x12” and SCS240iW Pro 2x15” In-Wall Subwoofers
January 22, 2026

ATC Unveils High-Output SCS140iW Pro 2x12” and SCS240iW Pro 2x15” In-Wall Subwoofers

Cinema Focus is proud to announce the launch of its latest architectural subwoofer solutions. The SCS-140iW Pro and SCS-240iW Pro are designed to deliver uncompromising bass performance in a discreet in-wall form factor, ensuring that the visual aesthetic of the room is preserved without sacrificing audio quality. Please download the full press release PDF for detailed specifications and features.

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